Territory briefing 10Request a territory review
Contents
Illustrative Nashville consultation scene beneath a mature tree

Certified Territory Partnership

You invested in qualified tree care. Let homeowners see it.

Represent The Certified Arborist Tree Service in your metro while keeping the company you’ve built.

A Certified Territory gives one selected local company the right to represent our brand in a defined metro. Organic inquiries from that territory’s brand pages go to its Certified Partner.

For established tree services with an ISA Certified Arborist on staff.

A one-year initial agreement, with monthly dues. Month to month after the first year.

Request a territory review

The mission

Make the standard visible.

We believe every tree service should have an ISA Certified Arborist on staff. We help homeowners find the companies that do.

You keep qualified people on your team because the decisions matter. Their training informs how a tree is assessed and what work is recommended. A homeowner comparing estimates may never see the investment behind those decisions.

That’s the gap this partnership is built to close. We put the staffing standard where homeowners can see it, on local pages under one recognizable name. ISA sets the professional credential. Our requirement is that your company keeps someone on staff who holds it.

Required standard

ISA Certified Arborist on staff official ISA mark

ISA Certified Arborist on staff

Additional qualification

Tree Risk Assessment Qualified official ISA mark

Tree Risk Assessment Qualified

Additional qualification

Board Certified Master Arborist official ISA mark

Board Certified Master Arborist

ISA credentials and qualifications belong to individuals. The additional qualifications shown here aren’t required of every Certified Partner.

The territory

Here’s what a territory looks like.

A Certified Territory gives one selected local company the right to represent our brand in a defined metro. Organic inquiries from that territory’s brand pages go to its Certified Partner.

Nashville market · example
Nashville and its surrounding communitiesMajor roads and rivers from OpenStreetMap provide geographic context. Nashville connects to Brentwood, Franklin, Hendersonville and Mt. Juliet. Markers show community coverage, not a contractual boundary or driving route.NashvilleBrentwoodFranklinHendersonvilleMt. JulietN© OpenStreetMap contributors
Nashville example. This illustration shows selected communities served by local pages, not a contractual territory boundary.
Existing community page · Brentwood
Brentwood community page showing the brand, its tree-service headline and estimate contact
An existing Nashville community page for The Certified Arborist Tree Service.
Read the Brentwood page
Approximate metro population2.2 million

Residents across the 14-county Nashville metro. July 1, 2025 Census estimate.

Market size, not people reached by our pages. Your territory boundary is agreed separately.

Census population estimate
  1. 1

    A homeowner finds our brand locally

    They find a page for The Certified Arborist Tree Service in their area and request an estimate.

  2. 2

    The inquiry reaches the Certified Partner

    Organic calls and forms from the territory’s brand pages route to that company.

  3. 3

    The Certified Partner takes it from there

    Your team contacts the homeowner, provides the estimate and handles the work you win.

The working relationship

You keep the company. We put our name to work for you.

Only one Certified Partner per metro. Your team runs the business, and our local pages give homeowners another way to find you.

Certified Partner per metro
Only one
Royalty
0%
Of the territory’s organic page inquiries routed to you
100%

There’s a cost to join, with monthly dues under the initial 12-month agreement. We’ll review the joining terms and dues together.

What stays yours

The name on your truck, your crews, your prices and the way you run a job. Your company handles estimates and looks after the customers. What changes is where some of the inquiries come from.

Inquiries go to you

We maintain the brand’s local pages and route their organic inquiries to you. Those inquiries go to the Certified Partner holding that territory and aren’t sold to competing companies.

An independent business

We license the brand and maintain its local presence. You keep control of your business, including how you equip and run your crews.

How our name sits beside yours

Your company can lead with its own name or with ours. We agree on the presentation together and can adjust it as the relationship develops.

What about my own website?

Your website stays yours. Keep the marketing that works for you and every inquiry it brings. Both names can reach the same team.

What if the partnership ends?

You keep your company and customers. Our brand, its pages and future inquiries from those pages stay with us. The agreement starts with a year, then continues month to month with 60 days’ notice.

Illustrative tree-service crew meeting

An existing Certified Partner

The Nashville experience.

Michael McDonald runs Treemasters of Tennessee, our founding Certified Partner in Nashville.

Michael McDonald in a blue plaid shirt and white cowboy hat
Michael McDonaldTreemasters of Tennessee · Nashville

February 2025–June 23, 2026

Recorded job value
$1,946,384
Jobs received through the brand
454

Through its Certified Territory Partnership, Treemasters received 454 jobs with $1,946,384 in recorded job value through The Certified Arborist Tree Service brand. These figures exclude work generated by Treemasters’ own marketing.

Recorded job value is not profit or collected cash. These brand results include organic and paid activity.

Work received through the brand

Cumulative recorded job value

Cumulative recorded job value through the brandSix equally spaced calendar quarters from Q1 2025 through Q2 2026 accumulate to 1,946,384 dollars across all 454 jobs. Q1 2025 covers February and March. Q2 2026 ends June 23. The quarterly figures are available in the disclosure below.$0$1M$2M$1,946,384
View the quarterly figures

Grouped by calendar quarter using the values recorded on June 23, 2026. Q1 2025 covers February–March; Q2 2026 ends June 23. Both are partial.

Quarterly jobs and recorded value, February 2025–June 23, 2026
QuarterJobsJob valueCumulative
Q1 2025 (partial)11$92,351$92,351
Q2 202531$118,400$210,751
Q3 202578$276,101$486,852
Q4 202519$97,107$583,959
Q1 2026168$879,147$1,463,106
Q2 2026 (partial)147$483,278$1,946,384

An additional capability

When you have room for more work.

We can build a local campaign around the work your company wants to take on.

After a storm event in August 2026, we launched local pages and advertising aimed at homeowners who needed tree work. The first campaign window brought 60 distinct homeowner inquiries.

The campaign paired local pages with dedicated phone routing. Of the 53 tracked calls, 48 were answered live.

Distinct homeowner inquiries
60
Of calls answered live
91%

August 13–16, 2026. The first and last days are partial. Inquiries are people who contacted the company, not a count of jobs won.

  1. Local campaign
  2. Homeowner inquiry
  3. Your team responds

Campaign scope and budget are agreed separately. We plan around your capacity and the work you want, without promising a particular inquiry volume.

Fit and commitment

A standard to keep. Room to run your business.

This partnership is for a tree service already doing the work, with the staff and capacity to take care of additional customers.

  1. First 12 months

    An initial one-year agreement

  2. Every month

    Dues billed monthly

  3. After year one

    Month to month, with 60 days’ notice to end

The agreement

Twelve months to start, billed monthly. Month to month after the first year, with 60 days’ notice to end. We’ll review the full agreement together.

Keeping the standard

Keep a current ISA Certified Arborist on staff, either a principal or a W-2 employee. We verify the credential at the start and annually.

Keep your insurance current and respond to homeowner inquiries. If a customer raises a concern, work with us to address it.

Is the territory exclusive?

Yes. While you hold the agreed territory, your company is its sole Certified Partner under our brand.

Can I keep my current marketing?

Yes. Your own website and the work it brings you remain part of your business.

What happens if the partnership ends?

You keep your company and customers. Our brand, its pages and future inquiries from those pages stay with us.

From interest to activation

Let’s see whether it fits.

Start with your company name and metro. We’ll look at the territory together before either side makes a commitment.

  1. 01

    Review the territory

    We check availability and show you the local pages, along with the recent inquiries we can attribute to them.

  2. 02

    Get to know the company

    We verify the staff credential and review your insurance and references. You can speak with our founding Certified Partner while you consider the relationship.

  3. 03

    Review and sign

    We confirm the territory boundary and monthly dues. You review the agreement, including the term and what each company is responsible for.

  4. 04

    Activate the partnership

    We agree on your presentation, update the pages and verify inquiry routing. Joseph remains your contact throughout the partnership.

Existing local pages are the starting point. Adding your company and confirming where inquiries go happens after the agreement is in place.

The next conversation

Let’s look at your territory.

Send Joseph your company name and the metro you serve.

He’ll confirm availability and walk you through the current local pages. You’ll see the recent inquiries we can attribute to that area and the agreement you’d be considering.

Tell him how your company operates and where you want more work. That gives both sides something useful to talk about.

Availability

Is your metro available?

Local pages

Where does the brand appear today?

Recent inquiries

What can we attribute to your area?

Joseph Lombardo

Joseph Lombardo

Territory Partnerships

(615) 703-2611joe@certarb.com

Let me know your company name and metro, and we’ll start there.